Wasps Rugby Club creates a buzz around rejuvenated Ricoh Arena

摘要

Throughout the Midlands anyone saying they were "going up to the Ricoh" would be understood, so established has become the Ricoh Arena over the past 10 years. But if the Japanese photo giant passes by the opportunity to renew its naming licence in the next few months, all that will change, One survey rates the Ricoh Arena, which is now home to the Wasps rugby team and Coventry City football club, as among the UK's top 50 superbrands, although the stadium, conference, hotel and retail centre in the deprived north of Coventry nearly began life as the Jaguar Arena.