Fish Can't See Water: how national culture can make or break your corporate strategy

摘要

Using case studies of successful global corporations (including such companies as Toyota, Samsung, Nokia, Walmart and British Leyland), the authors explore the effect of national culture on corporate strategy and business success - or failure. The book doesn't argue that different cultures lead to different business results, only that all cultures affect organisations both positively and negatively, depending on the business cycle, goals and strategies. Cultural dynamics can enable or derail performance.