As a magazine editor, I get all sorts of invitations, and some are too intriguing to pass up on. When an email came through asking whether I'd like a one-to-one 'charisma masterclass' with renowned psychologist Richard Reid, there was little hesitation, though a touch of fear… Reid is a calm, thoughtful individual. As you'd expect, he makes you instantly comfortable. He spent his early career as a consultant for strategy consulting firm Booz & Co, but found the work rather process-driven. He was more interested in what makes people tick.
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