SHOPPING ON THE BOX

摘要

E-commerce on the TV set is proving to be a winner, with advertisers delighted with the results. But there are risks, as Adrian Pennington reports. At one time or another many of us have used the television to buy stuff, via Teletext or QVC. TV-based home shopping companies are big money-spinners. The UK arm of home shopping company QVC has 1 million customers and in 1997 generated revenues in excess of £100 million.