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When QR Codes Go Bad...

机译:QR码出现问题时...

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摘要

Heinz, the undisputed worldwide leader in ketchup, known for its 57 varieties, added a 58th that apparently did not go over very well across the Atlantic Ocean. The problem started when a German Heinz customer, Daniel Korell, scanned a QR code from a bottle in order to design his own personalized ketchup label. There was only one problem-the Heinz promotion itself had expired in 2014, along with the website domain that the QR code directed users to visit. The customer did not bother to read the fine print. After all, who reads the fine print, especially on a ketchup bottle? As it turns out, the domain had been reassigned because Heinz did not bother to maintain it. Thus, the QR code unwittingly became repurposed, leading customers to a page called FunDorado. No, it's not an El Dorado tribute page...it's a German porn site. So instead of a chance to create his own label, Korell was confronted with live Webcam girls in various degrees of presentation. Korell took to his Facebook page to share the indignation, along with a few photos.
机译:亨氏是全球无可争议的番茄酱领导者,以其57个品种而闻名。他又增添了第58位,显然在大西洋沿岸的进展并不顺利。当德国亨氏客户Daniel Korell从瓶子上扫描QR码以设计自己的个性化番茄酱标签时,问题就开始了。仅存在一个问题-Heinz促销活动本身已在2014年到期,QR码指示用户访问的网站域名也已到期。客户没有花心阅读精美的印刷品。毕竟,谁会读精美的文字,尤其是在番茄酱瓶上?事实证明,该域已被重新分配,因为亨氏没有费心去维护它。因此,QR码在不经意间就被重新定位了,导致客户进入一个名为FunDorado的页面。不,这不是El Dorado的致敬页面,而是德国色情网站。因此,Korell没有机会创建自己的品牌,而是面对着各种形式的现场网络摄像头女孩。科雷尔(Korell)转到他的Facebook页面,与一些照片一起分享了愤怒。

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  • 来源
    《Printing Impressions 》 |2015年第2期| 36-36| 共1页
  • 作者

    Erik Cagle;

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