Importance of Paper for Color Consistency Across Platforms

摘要

Across the printing spectrum, companies face the challenge of achieving acceptable - even exemplary - levels of quality. From the customer standpoint, the definition of quality is subjective, a sense that the finished piece meets the expectations agreed to, spoken about, or specified. Within the "printing" step of the broader process, much of the focus is on achieving color. For commercial printers, a key element in this quest is the paper or other substrate.To further explore this reality, and what commercial printing operations can do to address it, four color professionals possessing in-depth knowledge of paper and other substrates, and who have worked extensively with printers to achieve quality color and simplify processes, are providing their input. They are David Hunter, founder and principal of Pilot Marketing Group; Peter Pretzer, ColorPath solutions development manager for Fujifilm North America; Jim Raffel, CEO of ColorCasters; and Ben Starr, director of technology for the Color Management Group.