Your Sales Mirror Lies to You

摘要

Taking stock of your own sales efforts is a lot like looking in the mirror while wearing an ill-fitting, but super cheap, clearance item. The low price makes you ignore the fact that the color and style are outdated and, if we're being honest here, ugly. So, you see what you want to see and not how things really are. Salespeople routinely do the same thing when gauging their own progress, sizing themselves up as if they are in a dressing room. "Sales mirror, mirror on the wall, how am I doing?" they ask in an effort to justify their current state. And the mirror, an internal accomplice, does what it does best - it lies: "You are amazing. You're universally loved inside and outside of the plant, and the powers-that-be love you and think you're doing a great job. You have loyal accounts who aren't going anywhere. Oh, and you are working harder than anyone else in the office or plant. In fact, this place would fall down without you."