Hats Off to Print

摘要

Domtar Paper's Blueline is either a small magazine or a very complex and content rich brochure. I'm going to call it a magazine, since that's what Domtar calls it, but the label really isn't important. What is important is print. "Think of Blueline Magazine as a supplement to our blog and website," reads the introduction. No, I'm sorry Domtar, I won't think of this as a supplement. Your blog, your website, your Twitter feed and your Instagram account, all fall short of your magazine. Your internet presence is the supplement. The magazine is the star.