Drukkerij Smits in Belgium caters to a niche market mostly relating to book publishing. A niche in which the focus is on streamlined production, fast turnaround and flawless execution. The professional print buyers sent by the book publishers that are Smits' biggest customers know exactly where to get the best prices. CEO Wim Lamens believes that European large-format printers are still highly competitive. The important thing is that one must always bear in mind that you are operating in a niche market. This means specialising, concentrating on core products and investing in large format. That is precisely what he and his staff at Drukkerij Smits have done.
展开▼
