'The revolution is not an apple that falls when it is ripe. You have to make it fall'

摘要

Make it happen! Alter your approach! Stay positive! Engage the imagination! Keep an open mind!rnThe theme at this year's FESPA Digital event is Revolution.rnThe Revolution is being pushed by technology owners and manufacturers, and pulled by the demands of an informed, empowered and financially concerned consumer.rnAt FESPA, our mantra is change or die. There's no place for the "establishment" in this new economic order. In fact, there is no "establishment". The tectonic shift in the consumer-supplier relationship has created a different landscape -traditional business dynamics have been turned on their head and nostalgia is pointless.