New Products Conference

摘要

What's behind the success of the country's most iconic family brands? How does your brand measure up? In today's grocery store, the largest brands are those that have captured the hearts of the whole family. Laurie Klein unveils a new research study from The Family Room that dissects the main factors leading to family brand affinity, such as overall appeal, brand trust, brand momentum, purchase decision dynamics and 20 other attributes associated with high-affinity family brands. Over 200 brands have been analyzed among thousands of parents and their kids. Learn how to build family affinity for your new brands to strengthen your overall sales.