Product R&D and Packaging: Time to Talk

摘要

Remember when life was simple-when the most challenging puzzle involved paper, a colored pencil and picture requiring you to simply connect the dots. A new Information Resources report says more than 80% of shoppers visit three or more channels to carry out their CPG shopping journey-and, as more nodes crop up along the path to purchase, capturing shoppers' attention and wallet will become increasingly complex. This tells me manufacturers-including product development leaders-need more help connecting the dots of marketing and distribution with relevant new products and packaging. And IRI's Susan Viamari, editor, Thought Leadership, says you should focus on value.