EPA's Thunderclap: Propaganda or Publicity?

摘要

A fine line separates propaganda from effective public relations. For the last several years, EPA has adopted a markedly different tone in press releases and has employed a more sophisticated social media strategy. To ignore social mejdia would be foolish in today's tweet-obsessed culture; however, EPA may have gone too far. The Government Accountability Office (GAO) concluded in a December 14, 2015 decision that EPA "violated publicity or propaganda and anti-lobbying provisions...with its use of certain social media platforms in association with its Waters of the United States (WOTUS) rulemaking..."