The FUTURE of Photography

摘要

Now multipy that by two thousand. That's the sound of pictures being snapped around the world every second. And U.S. snapshooters contribute mightily: They bought 864 million rolls of film in 1994, most of it'35mm negative, and "clicked" 17.6 billion times. So what's wrong with this picture? The truth is, you're taking fewer pictures. Camera sales (excluding the ubiquitous and cheap single-use models) have declined from 18.7 million units in 1987 to 15.4 million in 1994. Why? That's a good question, one that photo giant Eastman Kodak Co. started asking amateur photographers when sales took a dip. What Kodak heard was a bit of a surprise: Taking pictures is too hard.