First Utility bags disaffected switchers

摘要

UK new entrant energy supplier First Utility has seen a tenfold increase in customer acquisition during October, founder and chief financial officer Darren Braham told Platts November 4. "We took on 100,000 customers last month, they will 'go live' over the next four or five weeks so by the end of the year we will have over 300,000 dual fuel customers," Braham said. The huge increase in volume occurred after 'Big Six' integrated utility SSE announced tariff increases October 10, Braham said. "That was when things got interesting, with the Labour Party talking of price freezes and a wave of media attention ever since," he said.