Lincoln Electric

摘要

Lincoln Electric has developed an easier-to-use web site designed to help customers and stakeholders access and leverage the company's consid- erable resources and products. The most notable change to the site centers on navigation. The site now features clearly marked "categories of interest," ranging from welding equipment to sports sponsorships. Users simply click on these topics and will see a detailed menu of selection options for each. Detailed product pages provide a comprehensive look at product information, ranging from a brief description of each item to more detailed specifications, what's included and optional accessories. Each welding electrode or wire page features increased product detail. New to the site is a login function that allows users to register for a customized user experience, including a personalized product wish list they can save for future reference.