The Godrej group is one of India's leading business groups, having a legacy of 100+ years and a turnover of more than 2.6 billion USD. The group has a deep connect with the older age groups of India, with almost all of them having grown up with a Godrej product. With its target population gradually aging, the group felt a strong need to refurbish its brand image and identity to connect strongly with the Indian youth, which comprises 60% of Indian population. As most of the Indian youth today is online, the group decided to meet them on their own turf.
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