Like most independent converters still in existence in today's folding carton industry, Toronto-based Goldrich Printpak Inc. has experienced considerable evolution both in its offering and approach since its 1950s conception as a commercial printing plant. "The changes in the marketplace have dictated innovation and creativity," says Leslie Goldberg, current president and son of the firm's founder. The latest evolution for Goldrich has been its entrance into the lenticular imaging market. According to Goldberg, the thought was that when incorporated into the packaging concept it could add a new dimension to client product sales.
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