Heinz and Sargento - great marketers think alike

摘要

Who knew there was a "revolution" underway in the packaging of Heinz Beanz? That's the word chosen by RPC Containers, the maker of the 1-kg (2.20-lb) reclosable plastic Fridge Pack recently introduced in the U.K. The six-layer, PP/EVOH/PP container weighs 50 g, takes an 80-mm closure, and withstands retorting that delivers a 15-month shelf life. Heinz isn't the only brand owner introducing a Fridge Pack concept. On this side of the pond, Sargento Foods is introducing its own Fridge Pack-a windowed paperboard carton of 18 individually wrapped cheese snacks.