Throughout its history, corrugated board has been known more for brawn than beauty. The traditional role of corrugated boxes (i.e. shippers), for example, has been tertiary-protecting contents up to final destination, then getting unloaded and disposed of or recycled. Within that role, there has been minimal need for the communication function and no need for shelf-impact. More recently, and increasingly, corrugated is being used as primary and secondary packaging. In that capacity, corrugated requires aesthetics that meet the demands and challenges of self-service retailing, including e-commerce. Automatically, printing enters the discussion; however, corrugated board is not the ideal substrate for direct printing, at least not for those printing methods that yield high-resolution, photo-faithful results.
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