Mobile lab lets Morton Saltget retail-ready game on

摘要

Retail-ready packaging is fast becoming a preferred marketing tactic as retailers and consumer packaged goods companies scramble to satisfy fickle consumer purchase motivations, which can turn on a dime, in more aisles of the store, retail-ready packaging is becoming a game-changer, and Morton Salt provides a great example of how this trend is playing out in club stores. The Chicago-based manufacturer of food salts has noted a shift to more at-home cooking, which has stayed with many consumers even as the economy has improved. That trend has opened doors to Morton Salt to expand its salt presence in club stores by rethinking its approach to product merchandising, giving rise to new retail-ready trays of the company's table salt.