Chinese dairy introduces a new kind of aseptic pouch

摘要

Shenyang Huishan Dairy of the Liaoning province in northeast China is the first to commercialize in single-serve sizes an unusual standup pouch called Ecolean Air Aseptic. Holding 240 mL of milk needing no refrigeration and retailing for about 2.50 Chinese yuan (U.S. $ 0.3941), this aseptic pouch was preceded by an Ecolean Air pouch that Huishan introduced in 2009. But the pouch that debuted in 2009 is for pasteurized product requiring refrigeration. This new aseptic pouch requires no refrigeration and has a shelf life comparable to other aseptic packaging formats, which usually are good for one year. Huishan, though, gives the pouches a 90-day best-by date. "In the consumer's mind, shorter shelf life means 'fresher,'" says a Huishan spokesperson. "We also have to consider the requirements of the retailer." What it all comes down to is simple enough: In Huishan's sales radius, 90 days is the optimal best-by date.