Equal unveils fresh new look

摘要

Equal, a zero-calorie sweetener, recently unveiled a fresh new look that's reflected in its logo, packaging, and Web site. The new brand logo displays a flowing lower-case script set against the signature "Equal blue" background. The bold new packaging allows consumers to more easily identify the various Equal product boxes by color and type of sweetener. While all three offerings are grounded in a dark blue backdrop, each features a vibrant burst of distinguishing color-including Equal Original (blue), Equal Saccharin (pink), and Equal Sucralose (yellow).