In early September, Apple introduced the highly anticipated Apple Watch. Naturally, the world was buzzing with the news, but what exactly is the defining difference? The Apple Watch helps consumers manage their health, which is of particular interest to aging populations like Baby Boomers. Even disruptive brands like Apple are seeing value in expanding their target audience to include Baby Boomers, in addition to Millennial. With its youthful ad campaigns and cutting-edge products, Apple doesn't feel like a Boomer-centric brand, but it does make consumers of all ages feel cool and intentionally included in their tribe.
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机译：9月初，Apple推出了备受期待的Apple Watch。自然，全世界都在忙着新闻，但是到底有什么区别呢？ Apple Watch可帮助消费者管理健康，这对于婴儿潮一代等老龄化人群尤为重要。甚至像苹果这样的颠覆性品牌也看到了将目标受众扩大到千禧一代之外的婴儿潮一代的价值。苹果凭借其年轻的广告活动和前沿的产品，感觉并不像以Boomer为中心的品牌，但它确实使各个年龄段的消费者都感到凉爽，并有意识地加入了他们的部落。
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