Digital disruption

摘要

"It's a massive opportunity to manufacture short runs cost effectively and manage SKU proliferation to our advantage." That's what one respondent had to say about the impact of digital printing in packaging when we asked this question in a recent survey: "Pick one of the following technologies and tell us what you think about its usefulness in packaging." The comment was one of more than a hundred we received in a joint market research project executed by Packaging world and the Graphic Communication Institute (GrCl) at Cal Poly. Called "Innovation in Marketing Through Packaging Technology," this is the first, most comprehensive data-centric primary research to focus on the converging worlds of consumer marketing, packaging, and digital graphic technology.