Tips on package design

摘要

For this month's column I've elected to share key insights on package design from Bernie Hadley-Beauregard, principal owner of Canadian design firm Brandever, and Laurie Millotte, Brandever's creative director. I came to the brand business from the client side. I had worked within several specialty food firms in both operations and marketing, including Granville Island Brewing, Purdy's Chocolates, and Starbucks Coffee. I always got a rush from developing innovative products that consumers gravitate to. I've long admired brands that take a brave path and enjoy solid rewards for their bold decisions. I'm also mischievous by nature, so I am thrilled to have found a career that allows me to manifest this trait day in, day out. I've come a long way from my straight-laced MBA heritage.