Valvoline Revs Up Convenience with Gear Oil in Stand-Up Pouches

摘要

A new stand-up pouch from Valvoline for two varieties of its synthetic gear oil is making changing gear oil easier, while providing a more flexible, less wasteful automotive DIY experience. That's according to the Lexington, Ky.-based worldwide marketer and supplier of premium branded lubricants and automotive services, which says it developed the new format-called the FlexFill™ bag-to tackle consumer issues with the existing packaging. Historically, Valvoline's synthetic gear-oil packaging has consisted of a rigid high-density polyethylene bottle that is difficult to maneuver in an automobile's undercarriage, resulting in unused product per bottle. Sa.ys Valvoline, Inc. Senior Brand Manager Tracie Mayo, "Valvoline sought to address various consumer challenges associated with performing a differential service, primarily accessibility to access points under the car, difficulty with dispensing gear oil with the standard cone-top bottle, and waste in the form of oil remaining in the container."