Mayo debuts in a spouted standup pouch

摘要

Duke's brand mayonnaise from Richmond, VA-based C.F. Sauer is now reaching store shelves in a spouted pouch format that's quite unusual for the category. The debut is also notable for the secondary packaging involved, which is about as retail-ready as it gets. "I'd been looking at flexible pouches for some time now," says Cecilia Brock, Corporate Packaging Engineer at Sauer. "Then one of our sales guys got in a conversation about pouches with a flexible film supplier, though initially the idea was to try it for certain export markets. But as we got further into it, we thought why not launch something domestically with our Duke's brand that would be new and exciting in a category that hasn't seen a lot of packaging innovation lately. I know other countries have this format for mayonnaise, but we're the first in the U.S., which is very exciting. It's a great addition to the existing Duke's product line." That line, she adds, includes single-serve pouches and PET bottles in a variety of sizes and styles as well as bag-in-box and 4-gal pail formats for institutional customers.