Sustainability has long been a concern to packaging professionals, but the reality for most manufacturers is that it is extremely difficult to make a case to use recyclable or returnable materials unless those measures are accompanied by significant boosts to profits or other efficiencies that justify the extra expenses associated with them. Transitioning to more sustainable packaging often includes using more expensive raw materials, changing processes, or employing reverse logistics for returnable packaging. Marketing departments are also often steadfast in their desire for eye-catching primary packaging, which generally requires additional layers that inhibit sustainability.
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