Snapple switches to PET, but keeps the shape, cap, and 'pop'

摘要

When it comes to package design, shape is one of the most important ways a company can create a distinctive and memorable brand identity. Unique label designs, graphics, and colors also add to the recognizability of the brand. And sometimes, a package offers that extra little "pop" that consumers come to love. For premium tea and juice brand Snapple, that pop is a literal one—the sound of the metal cap as it's removed from the bottle.