Frozen fruit pouch features 3D look along with organic feel

摘要

Packaging for Sunrise Growers Organic Cherry Berry Fruit Blend bursts with colorful, inviting imagery of the frozen fruit inside, with strawberries, cherries, and blueberries shown heaped inside and outside of a straw punnet on the front of the pack. The vibrant packaging is so appealing in fact that FPA judges awarded the pouch a Gold Award for Printing and Shelf Impact. The selection of the film and the pouch decoration were done by ProAmpac (www.proampac. com), which used HD (high-definition) flexo printing along with a matte overlacquer "to achieve a three-dimensional appearance while keeping the organic, natural look and feel associated with organic foods," reads the company's FPA entry form.