Pre-packed lunches-a busy parent's dream?

摘要

Launched just over two years ago in Chicago, Wise Apple is a good example of where e-commerce and packaging meet. The firm prepares, packages, and delivers ready-to-eat meals and snacks to homes where school-age children live. Consumers select online which of 10 meal varieties they want for the week, and the corrugated case holding the meals arrives typically on a Sunday between 3 p.m. and 7 p.m. Thus, busy parents-by simply removing a tray from the refrigerator and putting it into a school bag-can send their kids to school with a lunch that is fresh, free of preservatives, organic when possible, and dietician-approved.