FLEXOGRAPHY & DIGITAL TO DRIVE GLOBAL PRINTING MARKET

摘要

The global printing market for packaging is expected to reach over U.S. $575 billion by 2020, according to the report Global Printing Market for Packaging 2016-2020 by Technavio. Flexographic printing packaging is the largest segment of the global printing market. It has experienced growth, despite economic downturns of 2009 and competition from digital printing, because of its higher-quality and more efficient production method. Flexographic printing has gone through technical improvements, which has led to performance improvements. Improvements include advancements in plate technology, anilox rollers, inks, methods to mount plates, and curing or drying systems. The market will continue to experience growth, as vendors are likely to continue to make improvements in this area. Following in second, rotogravure printing is known for its high-quality image reproduction, consistent quality and varying ink-film thicknesses. However, the disadvantages associated with rotogravure - longer press runs - have resulted in a shift toward flexography and digital printing, with shorter press runs and faster turnaround times. Additionally, the increase in demand for print labels and direct mail using digital technology will contribute to the growth of this market during the forecast period.