Most effective steel pack awards in the market

摘要

The Association of European Producers of Steel for Packaging (APEAL) has announced the results of the 3rd International Steel Packaging Award based on effectiveness criteria.rnThe Award recognises packaging solutions that have proved to be the most effective in the market in terms of increased sales, market share, profitability, brand awareness and/or consumer attitude shifts.rnThe 3rd edition of the award extended the geographical scope of the international consumer research. The international jury, comprising branded goods manufacturers, packaging designers and representatives from the international packaging press, evaluated the entries with the support of web-based, multicultural consumer research in 15 countries throughout the world (Belgium, Brazil, China, France, Germany, India, Italy, Japan, Poland, Spain, Sweden, The Netherlands, United Kingdom and USA).