Late-stage package personalisation

摘要

Packageline, a complete solution for digital late-stage customisation of packages has been developed by Atlantic Zeiser.rn'Late-stage product differentiation is becoming an increasingly important function in commercial printing, packaging and labelling,' says Alexander Dietrich, therncompany's product manager, digitalrnprinting and coding systems. 'Thisrnallows companies to create cost-rnefficient packaging and labelsrnthat target specific markets and customers, along with improvedrnbranding and marketing cam-rnpaigns. PackageLine is designed tornaddress this emerging need, as wellrnas to make it easier implement otherrnlate-stage variable package markingrncapabilities.'