Retale company ventures into plastic packaging

摘要

One of the Netherlands' leading food retail companies has chosen a multi-layer container from RPC Bebo Nederland for its first venture into plastics packaging. HAK, already a market leader in vegetable products and apple sauce, has moved into the fruit market with the launch of the new Zon & Fruit (Sun & Fruit) range of prepared fruit chunks in three varieties - Tropical Fruit, Pineapple and Peach. Traditionally this type of fruit product is packaged in glass or metal, but HAK was drawn to plastic due to its versatility in terms of convenience, appearance and efficiency in logistics.rn'Plastic is lightweight and shatterproof, making it incredibly safe and practical for transportation,' explains Sanne Louise Merkelbach, product manager of HAK. 'In addition, the transparency allows consumers to see the contents for a fresh brand image.'