New-look Packaging For Willards

摘要

Nampak Flexible is producing the packaging for the new look Willards Crinkle Cut and Original Cut chips and in so doing, is helping the brand communicate a quality message to consumers.rnAfter many years of limited brand activity in the local market, Willards decided to pursue a back-to-basics approach in terms of its offer and made a general commitment to improving the quality of its Crinkle Cut and Original Cut chips.rnThe cut of the chips was changed to a wavy cut, instead of a zig-zag cut, which improved the flavour delivery and two exciting flavours were launched - Pickled Onion and Cheese & Sweet Chilli. A gold 'W appears on all merchandise andrnthe packaging was revamped to include cutting-edge design, a fresh colour palette and bold imagery.rnThe move to Nampak Flexible bags was part of the total upgrade. Willards specifically required bags that would be airtight - keeping its chips fresher for longer and delivering the brand's promise of quality to consumers.