Sporty World Cup collector's item

摘要

Tiger Brands launched an eye-catching, new, full shrink-sleeve on its Energade pack to engage with consumers during the 2010 FIFA World Cup. The brand typically hasrnten core flavours, but every year tor a major competition like the World Cup, new flavours are introduced for a limited period. 'We're good at flavour innovation and combine it with sports platforms,' says Avi Ramgovind, marketing manager, beverages, Tiger Brands.