Packaging refresh spices up snack's bag

摘要

Fueled by the success of its Buffalo Wing variety, Snack Factory's Pretzel Crisps welcomes two new flavors to its bold and spicy category-Jalapeno Jack, which packs a punch, combining naturally spicy jalapeno flavors with creamy, mildly tangy Monterey Jack cheese, and Chipotle Cheddar. The company also unveiled a bold packaging refresh for all three flavors. The flat-baked pretzel cracker producer took a different path when choosing these new flavors, their product look and the refreshed package design. Instead of going through a time-consuming focus group process that may not have produced qualitative results, Pretzel Crisps surveyed two separate groups of 400 consumers to select the two "most likely to succeed" flavors out of 180 alternatives.