Sales success proof positive of vodka bottle design

摘要

With an increasing number of vodka products on shelves (both in retail stores and in bars), it is vital that brands differentiate their packaging to stand out. White Rock Distilleries has managed to do just that with its Pinnacle vodka brand, using distinctive blue glass, proprietary bottle shape and attractive photographic labels to differentiate.'The Pinnacle bottle is a proprietary bottle shape and color," says Marguerite Allolding, marketing director for White Rock Distilleries. "Our intention was to create an upscale, sophisticated bottle—without being pretentious—that would appeal to a broader audience."