Defeating dwersion

摘要

I t's a fight worth winning. New Sunshine has been battling product diversion for 10 years. Its professional indoor tanning products, which are sold only through salons, often show up in unauthorized distribution channels such as Internet sites within two weeks of a new product launch."In the past, our customer service department has reported situations in which our bottles have been filled with generic brands of lotion, then sold online as authentic products," says Scott Matthews, general counsel, New Sunshine.