Packaging mega-trends: Providing a custom fit

摘要

Luxury packaging design is being pulled in many-sometimes contradictory-directions, from consumers' desire for environmental responsibility through recyclability, to the need for unique materials that deliver not just a product but an experience, too. But for one in four U.S. consumers, the choice to customize a product is one of the ways they define luxury-and packaging can often respond to the shoppers' need for personalization. For instance, Sephora Collection Instant Airbrush Face and Body Bronzer features an aerosol spray with a customizable coverage dial that is designed to allow the user to select the desired coverage amount for the face or body.