What started out as food for thought developed into a hassle-free pancake for Birch Benders Micro-Pancakery co-founder and CEO Matt LaCasse. Fascinated by the idea of cracking an egg over a griddle and magically getting a gourmet pancake (rather than a fried egg), LaCasse set to work. This very idea became the brainchild for his innovative approach to America's much-loved breakfast tradition. As a result, the world's first natural and organic, just-add-water pancake & waffle mix was born. Instead of having to make the decision between food that is nutritious and food that is convenient, consumers can finally have it all with this natural and organic brand. The company's flagship product comes in an elegant jar and preparation is as easy as 1-2-3.
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