TheraTears design is eye-pleasing, functional

摘要

A new packaging redesign that's appearing on-shelf now for TheraTears eye-care products from Akorn Consumer Health is as easy on the eyes as the products themselves. The redesign encompasses three color-coded product lines comprising a total of 20 SKUs of a variety of lubricating drops and preservative-free drops and related products. The redesign included primary and secondary packaging and packaging inserts. The previous design had been in the market since 2006, says Scott Chapman, vp and general manager, Akorn .The new design was handled by Little Big Brands. Pamela Long, LBB partner, says the overarching theme was to "take the brand from 'medicinal and sterile' and move them to higher emotional ground where they are appealing to consumers on more than just a functional level."