For consumers, an essential part of the purchasing process is ensuring they're doing the right thing. They want to recycle their packaging. They want to reduce food and packaging waste. They want to buy food items that they believe are the best choices for themselves and their families. As these desires increase, it's up to converters and brand owners to work together to deliver on these consumer demands. Mintel, a global market intelligence agency, recently released its "Food Packaging Trends - US - June 2016" report that reveals some eye-opening numbers pertaining to consumer demands and desires for packaging. For example, 25% of consumers say that recycling instructions are not always clear on packaging. More than half of consumers state fresh produce often expires before they can use it, and they would be motivated to select packaging if it helped prevent food from spoiling. 38% of consumers state they'd be more motivated to purchase packaging that allows them to see the contents inside.
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