Optimizing Production for SHORT RUN SUCCESS

摘要

The influx of short run lengths has been a top of mind challenge in the packaging industry in recent years, as printers and converters strategize over how to efficiently and cost-effectively adjust to the ongoing trend. Digital printing has emerged as a go-to solution for these short runs, but when optimizing a workflow to contend with varying run lengths, it's not always as black and white as short runs being printed digital and long runs conventional. Understanding the needs of individual jobs and customers, color management requirements, finishing and converting processes, and the software that drives it all, is imperative for package printers to succeed in this short run reality. But because each package printer's book of business is different, there is no one-size-fits-all solution, and collaboration between converters and suppliers is essential to implementing a successful short-run strategy.