A CONVERSATION WITH: Michelle Zeller, President, AWT Labels & Packaging

摘要

The environmental impact of products and packaging has been a top-of-mind concern for consumers and brand owners for many years. With a heightened eye on sustainability, label and package printers are seeking to be part of the solution creating and maintaining clearly defined sustainability programs. AWT Labels & Packaging, a Minneapolis-based producer of labels and flexible packaging, was recognized in 2020 by TLMI for its sustainability initiatives. Packaging Impressions recently connected with company President Michelle Zeller, who provided the following written insights into AWT s sustainability initiatives. Packaging Impressions (PKI): AWT recently received the Trailhead Award from TLMI. What does the Trailhead Award signify? Michelle Zeller: The Trailhead Award is a category of the Calvin Frost Sustainable Leadership Awards, and it is awarded to companies whose sustainability programs are relatively young. AWT has always operated in an environmentally responsible manner, and we have always considered sustainability important. In 2020, we underlined these efforts with the formation of a sustainability committee, and formalized policies and practices for continuous improvement in sustainable operations. TLMI's award committee was impressed with the scope of our program.