BRINGING BRANDS UP TO SPEED

摘要

There is a plethora of choices in printing processes out there today, and unless one is an expert in the different technologies, choosing what's best for a job could be challenging.Often, brand owners have limited knowledge of printing, and the assumption is that as long as the quality is acceptable and the price point is fair, they don't have strong opinions on what technology is used. However, more and more brands are wanting to understand the differences, which is why it's important that printing companies explain the choices available to their clients.