As staying competitive at the retail level remains a top priority for brands, converters are finding creative ways to help. Through the use of digital finishing technology, package printers are now able to offer embellishments including spot UV, 3D embossed textures and embossed foil elements. Even more intricate processes such as variable data foiling and variable data cutting provide personalized, customized and secure aspects to a package. MARRS Printing & Packaging, in City of Industry, Calif., has made its clients' brands command attention by using coatings to create highly-decorated packaging with multiple treatments. The company achieves this with an HP Indigo 30000 digital press for folding cartons, which it added in 2015, and an MGI JET varnish 3D and iFOIL system that it added that same year, to complement the digital press.
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