Wait... This is Print?

摘要

Emma Louise, a Cornell University graduate student, accompanied her father at a trade show. To call this a "print" trade show would be both unfair and inaccurate. Sure, print was present, but it was displayed in many ways and on various substrates. The entire show floor was evident of an industry in flux. As far as the eye could see, there was convergence. At first, she was probably thinking, "How long is this going to take?" Then, slowly, Emma started taking a look at the contents of each booth. She was impressed. She saw print used in creative and extraordinary ways. At one booth, the image literally leapt off the page in the form of augmented reality. She had long since stopped looking at her watch and now anxiously awaited arrival at the next booth. On the way, she looked up at her father and said, "Wait... This is print?'